Clik here to view.
Spurs sign deal with Apple – a different perspective on sponsorship
Attracting sponsorship becomes more and more difficult for English Premier League football clubs. At least for the financial value they demand. It’s the broadcast marketing dilemma – in the digital,...
View ArticleClik here to view.
Using Twitter: A fine line between engagement and annoyance
Since the advent of social media, there’s a lot of talk about engagement marketing. I like the term “engagement marketing”, as it describes the interaction with customers on an adult to adult level as...
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Stop Marketing. Start Engaging – open a book
You know when you’ve read a really good book: If asked about specific challenges, you not only recommend the book, but specific chapters within it. That’s precisely what I did after reading Scott...
View ArticleClik here to view.
Talent Pools: No Bombing, No Petting, No Engagement
The whole discussion about talent pools is completely misguided. Seriously! It’s such an outdated recruiter/hirer perspective and never ever includes the perspective of the individual candidate. Have...
View ArticleSpurs sign deal with Apple – a different perspective on sponsorship
Attracting sponsorship becomes more and more difficult for English Premier League football clubs. At least for the financial value they demand. It’s the broadcast marketing dilemma – in the digital,...
View ArticleUsing Twitter: A fine line between engagement and annoyance
Since the advent of social media, there’s a lot of talk about engagement marketing. I like the term “engagement marketing”, as it describes the interaction with customers on an adult to adult level as...
View ArticleClik here to view.
Stop Marketing. Start Engaging – open a book
You know when you’ve read a really good book: If asked about specific challenges, you not only recommend the book, but specific chapters within it. That’s precisely what I did after reading Scott...
View ArticleClik here to view.
Talent Pools: No Bombing, No Petting, No Engagement
The whole discussion about talent pools is completely misguided. Seriously! It’s such an outdated recruiter/hirer perspective and never ever includes the perspective of the individual candidate. Have...
View Article
